Thursday, September 15, 2011

Thinnest Smartphone Battle Won by Apple's iPhone 4: Advertising Standards Authority, UK

At least one patent battle is over between Apple and Samsung as the U.K.’s Advertising Standards Authority (ASA) on Wednesday adjudicated that the Apple’s claims of having the world’s thinnest smartphone with its iPhone 4 is certainly correct. 

Thinnest Smartphone Battle Won by Apple's iPhone 4

According to details; a website ad for the iPhone 4 included the claim "And it's all contained in a beautiful enclosure a mere 9.3 millimetres thin, making iPhone 4 the world's thinnest smartphone". The complainant, Samsung, challenged whether this claim was misleading because he believed that the Samsung Galaxy S II phone was thinner.

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