Sunday, February 6, 2011

Valentine's Day: Indian Jewellery Market Expects 40 % Jump in Sales

New Delhi - Not just love birds, jewellers are also expected to have a glitter in their eyes on coming Valentine's Day. With the global economy on recovery path; fashion jewellery exporters and retailers forecast an up to 40 per cent jump in sales this year.

On Valentine's Day; coloured stones and diamond encrusted trendy jewellery sell like hot cakes in the season of love. The jewellery maker, which plans to increase its domestic retail presence, has introduced a new line of light weight trendy jewellery in the range of Rs 3,500-Rs 18,000 for Valentine's Day, which comes on Feb 14 every year.

Gitanjali Group Chairman and Managing Director Mehul Choksi said every year there is about 25 per cent growth in sales during January and February.

All India Gems and Jewellery Trade Federation Chairman Vinod Hayagriv, however, said the season's popularity is yet to reach its hilt in the country and become a major sales driver.

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